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Engaging video from concept to completion.
Creative radio designed to maximize your reach.
Custom music that keeps your brand top of mind.

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who we are

About Us

about us

35+ YEARS OF EXPERIENCE. ONE TEAM FOR YOUR BRAND.

Television, radio, video, jingles and media placement—all working together to get your message heard.

We understand how to use today’s streaming and CTV platforms to help your message reach the right audience-no matter how they are watching or listening.

A FAMILY BUSINESS BUILT ON CREATIVITY, EXPERIENCE AND RESULTS

As a family-owned and operated production company, our multi-generational team combines decades of experience with today’s technology and creative trends to capture attention, communicate your message and keep your brand relevant.

Get a Glimpse

Some of Our Work

Conceive - Create - Communicate

Production & Promotion

01

Video

Let our video production bring your brand and message to life. Our experienced team handles every step of the process, including creative development, scripting, filming, editing, and music - producing professional content for television, streaming, websites, social media, and more.

02

Audio

We'll help your brand sound as good as it looks. Our experienced team creates custom jingles that catch the ears and hearts of your audience. From jingles and radio commercial production, to voiceovers and music production, let us show you the power of professional audio.

03

Media Placement

Our media placement services help get your message in front of the right audience. We work with television, streaming, radio, and digital platforms to help you strategically place your advertising where it can make the greatest impact.

In the Swim

Media Musings

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2026

Remember when there was no control?

Of course, we mean remote control. Not having one for your TV is something most of you probably don't remember. There weren't many viewing options, no way to record a program to watch later or skip through commercials, and you had to get up from your chair to flip through the three stations available.

It is definitely not like that anymore.

Families in the first half of the 20th century sat in front of the radio for entertainment, creating pictures in their imaginations. Then came television: from no picture at all, to black-and-white, to color, to HD, 4K, 6K, and 8K.

And with all these advances in home entertainment, it seems that more and more people are watching TV on their phones. They may have gigantic, ultra-high-resolution TVs, but if the content is engaging, they'll often watch it on a tiny screen instead.

Ironic for those of us who scramble to keep up with the latest production equipment.

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2026

How can I be heard above the noise?

Sometimes being heard is not about being louder. It's about someone wanting to listen.

There is a lot of constant noise out there in the world. Depending on where you live, it could range from wind and weather to sirens and traffic, but unless you are hearing impaired or live in a sound proof space, your being is forever exposed to some level of ongoing noise.

How does that affect us? Do we learn to ignore what doesn't matter to us? Does it amplify our natural anxiety? Does it smooth out the bumpiness on the road of our lives?

How can our message be heard among so many melodies, so many noises, so many voices calling for our attention?

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2026

Modern Messaging?

Marketing can sometimes feel like trying to fill a bucket with sand using tweezers, one grain at a time. The sand is there, the bucket is empty, but progress can be slow if you don't apply the right method.

You have the message, the product, or the service. Your audience has a need. How do you bring the two together?

In today's world, there are so many channels of communication. The challenge is reaching consumers who are rapidly becoming immune to the constant bombardment of people and businesses seeking their attention—and, ultimately, in most cases, their wallets.

The most important thing to know in marketing is who your client or customer is. Once you understand that, you can discover what meets their needs, how they get their information, and what they are willing to spend.

That's marketing.

Your time is your most valuable commodity.

We handle every step of the creative process—from concept and production to media placement—delivering high-quality content on time and on budget.

Get in touch

Contact us

Still have questions? Let us know how we can help.

Address 1:

107 Wafford Street
Umatilla, Florida 32784

Address 2:

Satellite Office - Oakland Park, Florida

Phone:

(352)483-0255 office
954-734-5420 mobile

Email:

up-stream@mindspring.com

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We Have Our Reasons

Our Why

Ask any working creative why they do what they do, and they will probably answer with a question: “What else would I do?”

For us, one of the best things about a career in production and marketing is being able to make a living doing what we love.

Every challenge excites us, every opportunity to create is uplifting, and every client brings a unique experience—and gives us the chance to use our craft to help grow a business or spread an important message.