Up-Stream Media Insights

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2026

How We Watch

Streaming is now at the center of how people watch TV.

With viewers watching content across smart TVs, streaming devices, phones, tablets and other connected screens, ad-supported streaming has opened new opportunities for advertisers.

Television remains one of the most powerful ways to build awareness and, most importantly, drive action. Brands now have more ways to reach consumers across the devices and platforms they use every day.

The result? More ways to reach the right audience with the right message.

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2026

How We Listen

Radio is still powerful in audio advertising.

Over-the-air radio remains dominant in creating strong brand recall and emotional connections. From the car to the workplace and home, it continues to reach large and diverse audiences every day.

However, today's audio landscape goes beyond traditional radio. Podcasts, streaming music and digital audio give advertisers additional opportunities to connect with consumers.

The best strategy isn't always choosing one platform. It's reaching people where they listen.

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2026

Those Catchy Tunes

When they can sing your message, they can remember your brand.

At Up-Stream Media, we compose and produce original jingles specifically for your business—creating a musical identity that can become part of your brand.

A great jingle can turn a business name, slogan or message into something people remember long after the commercial ends - simple and straightforward enough that anyone can recall it after hearing it just once or twice.

The best jingles not only deliver the message but get stuck in your head.